Planning - Storyboard

Creating a storyboard is essential to helping our group plan are music video, shot by shot. In addition, it allows us to make any changes before we start filming in case we have changed our minds about some of our ideas. It also creates an an opportunity to present our ideas to others and gather feedback from them as well. This storyboard consists of 26 images all annotated to give a reinforce the ideas that we are advocating in our film. It is important to have at least 25 images in a storyboard in order to fit in all possible shots and angles that will be performed.

Storyboard:

Planning - Master Catalog

The master catalog will help us know what we are going to do and what we need. We have put a lis of the different things that we need for all the different scene. For example the knife prop would be used in the house scene.                                                                                                                            
(Please zoom in)

Planning - Calendar

We made a calendar where we put all the the things that we were going to do for certain time periods. This helps us know exactly what was going to be done and how long it may take.

Planning - Filming Locations

Our first location was near Romford Cemetery where we short our beginning clips.  Along with this we also plan to film in dagenham park which is nearby.

This would be an  image of the dagenham park.

Planning - Demographics

We went and looked at the demographics about Coolios videos and rap videos in general. This allowed us to be able to know the different target audience that needed to meet. If we knew the things that we needed we would be able to incorporate certain things in our video to help meet the targets needed, thus grabbing more viewers to the music video.

The first screenshot show the number of males and females that watch rap videos and the particular age group that watches it. From the image above you can see that more makes in the age group of 20-24 watch rap music the most.

What we can tell from this is that coolios main audience is males aged 20 to 24 also his second largest audience are women ages the same.

What we can tell from this map is that the majority of coolios fans are in US, Canada, UK and Australia. This means that coolio is popular in western countries with developed infruatructure.

From this map of the UK we can see that the the majority of coolios fans are in the large cities such as London, Birmingham and Manchester. So this means his fans are used to urban environments.

Planning - Mindmaps

We did a couple mind-maps to have an early plan of exactly what we needed and the different locations that we were going to use. We slip the mind-maps into two parts, mise en scene and characters.

Planning - History Of The Music Video - The Rise Of MTV

With the advent of the 80s brought the rise of new form of media. The commercial music video. This revolutionised the music market leading the charge, MTV the first ever terrestrial TV station to be dedicated to airing music videos. previously music videos were made of originally established songs but now the music videos were being released at the same time or in rare cases even before the official music release.

artists used MTV to compete with with each other by making Promo videos and publishing them onto MTV. the first music video that was aired on MTV was on the 1st of august 1981.

This video helps portray the types of music videos that could be found on the MTV station. there are similar motifs in this video compared to other music videos. You can see them singing and dancing to the music and they are wearing costumes.

Planning - History Of The Music Video - 80's Hip Hop Vs 90's Hip Hop

Hip hop music is genre of music that rose to popularity in the 80's. Hip Hop music is defined as having a rhythmic beat usually accompanied by rapping or rhythmic speech. The instrumentals are usually electronically generated.

Brooklyn

Hip hop music stemmed from Africa American culture especially from "block parties".  In major cities like New York the black population live in the rough areas such as Brooklyn. For a young black man during that time there was limited employment and little employment there was would have gone to white men.  A result of this led many black people into crime such as selling drugs, robbery and intimidation tactics. 

When these gangsters get together they would boast about their exploits and one form of doing this was by rhyming to a beat.

80's Hip Hop lyrics as sung by people like Curtis blow raped their new life as rich celebrities and less focused on violence and the life of a gangster.

This famous music video by MC Hammer showed how 80's hip hop music video were. The video was many focused on dancing to the beat of the music. The costumes are flamboyant and do not represent what the target audience (Young Black urban youths) would wear on a daily basis. Lyrically the artists talk about now he is successful the police cant keep him down anymore or mistreat him conveying that he has broke free of the poverty trap. There is also a lot of attractive young girls in the music video which would make people aspire to be him since he has essentially reached "end game" status.

This is an example of a 90's hip hop video. As you can see it is very different form an 80's video. the main difference is the video shows clips of how life was like in the "struggle" with clips of the police and people committing crime. The costumes are also different and more relatable to people who are listening to the music. There is less focus on dancing and more emphasis on the meaning of the lyrics. The budget for the video has also increased with more elaborate scenes and locations.

Planning - Historiy Of The Music Video - Glamrock 70s

Gleam rock is a style of rock and pop music which was created in the UK in the early 70s. It was also know as glitter rock because of the types of outfits that the singer wore. After the 1976 the popularity of the Glam Rock genre started to decline. This was mainly due to the sub genres that's glam rock created. It influenced the start of Punk, glam metal and other genres.

 

This is one of many videos that were released in the 70's by Queen. As you can see his costume is pretty flamboyant and would be considered a in appropriate for a man to wear such an outfit. He tests societies views on homosexuality and this is the controversy that can be found. There is music and people moving their body to a set beat.there are other motifs that can be found like the costumes that they are wearing and ritual dancing.

Planning - History Of The Music Video - 60's Promo's

During the 1960's there was a huge rise in british bands becoming prominent on a global scale. At this time, the US were at war with Vietnam and many were against the idea of getting involved and this resulted in rebellious subcultures. The Hippie movement was formed, this group of people advocated peace and love and went against a lot of rules. They were living in the moment and there was a lot of sex and drugs utilized in the 60's. Because of this many of the videos were presented in the anticipation that the viewer was high when they watched it.

 Beatles - Lucy in the sky with diamonds:

This video exhibits the connotations of drug use with the bright, vibrant colours and shapes. Watching this in a normal state would be very confusing and misunderstood. However, this is deliberately done in order for people who are high (target audience) to enjoy themselves while watching it.  In addition, the transitions of colours reinforce the effects of being high but also conveys confusion in what was happening at the time. Midway through the video there is a scene of fishlike creatures on a beach and the fish is arguably in the shape of a gun. This can suggest that these are connotations of the war, and their contrasting views on it. The fish are seen as being happy and enjoying themselves instead of being aggressive and killing each other - all about peace and love. Finally the video also consists of symbols such as the submarine which represents there album name.

Planning - Historiy Of The Music Video - Scopitone

France saw the popularity that was growing towards music videos that were being created.  They then decided to integrated jukeboxes and videos together. These new jukeboxes were called Scopitone and they feature 16mm film.

The first Scopitones were made in France in 1960, by a company called Cameca. This was based on Soundies technology that was developed in ww2, colour 16mm film with a magnetic soundtracks were shown on specially designed jukeboxes. These jukeboxes allowed people to select what music video that they wanted to watch on the small screen.

Scopitones were filmed in colour so it allowed people to expand their music videos and make it more vibrant then the previous black and white videos that were being made.

This use of Scopitones spread throughout Europe, particularly in west Germany and England. by 1964 it crossed over the Atlantic to United States. More and more people began to use this to listen to their favorite music.

By the end of 1960 the popularity of Scopitones had faded away and people had moved onto other methods of watching music videos.

Planning - History Of The Music Video - Soundies

Soundies, was a brand new form of entertainment born in the 1940's. Produced in New York City, Chicago and Hollywood. They were 3 minute black and white films containing motifs that are visible today in current music videos. These include motifs such as dancing, ritualism and singing. Dancing is the most popular of the motifs and are used in nearly every Soundie created in the 1940's. Soundies covered all genres of music, from classical to big-band swing, and from hillbilly novelties to patriotic songs. Furthermore, Soundies were controversial at the time because people interpreted the dancing as sexual in the short films. Women were wearing short skirts and raising there legs which connoted sexual imagery. In addition, black and white people were appearing in these films together. At the time racism was very prominent in society and black and white people were segregated.

Example of a Soundie:

This particular Soundie plays it on the safe side of advocating interracial between black and white. Instead of a black man dancing with a white woman, which some other Soundies do exhibit, they use light skinned people to promote the same thing. This race of people are crossed between a black and white person. By showing a light skin person in there film is controversial as people are metaphorically witnessing black and white people together. Furthermore, the men in the film are dressing up in high quality suits. This juxtaposes to other views during the 1940's; this is controversial because black people were being viewed as important figures in society. Ironically, it is still black people who are shinning their shoes at the beginning, that  is how the black race were perceived in society.