Planning - Demographics

We went and looked at the demographics about Coolios videos and rap videos in general. This allowed us to be able to know the different target audience that needed to meet. If we knew the things that we needed we would be able to incorporate certain things in our video to help meet the targets needed, thus grabbing more viewers to the music video.

The first screenshot show the number of males and females that watch rap videos and the particular age group that watches it. From the image above you can see that more makes in the age group of 20-24 watch rap music the most.

What we can tell from this is that coolios main audience is males aged 20 to 24 also his second largest audience are women ages the same.

What we can tell from this map is that the majority of coolios fans are in US, Canada, UK and Australia. This means that coolio is popular in western countries with developed infruatructure.

From this map of the UK we can see that the the majority of coolios fans are in the large cities such as London, Birmingham and Manchester. So this means his fans are used to urban environments.