Planning - Survey Monkey (Responses / Results)

After we posted our survey we started to gather useful data from our results that we got. This will allow us to be able to adapt the music video to the way we can reach our target audience. 

From our first question we found that 73% (rounded up) of the audience is male. This means that we would need to add in more elements that will attract the majority of our audience. We can do this by adding elements that male audiences like such as violence and sexual objectification. 

We then asked for the audiences age. Here we found that the majority of our audience was between 14 and 19. There were a few younger than 13 and the rest were older than 20. Focusing on one specific group gives us as a better perspective to what target audience area we gather the most information for. In this case, we will be able to add in things a teenager would like to see in the music video.

We had the make sure that the responses that we asked are valid for the type of genre that we were creating. Most of the respondents liked Rap music. This benefits us as we are looking to create a Rap music video also ourselves - people within target audience will be more likely attracted to it.

54.5 % of the people we asked said that they watch their music videos on the internet. We would need to put our music video on a website like youtube to meet the wider audience that may not watch TV anymore.

We then asked them what they enjoy seeing in music videos. When we are planning our music video we would be able to know the different concepts and things that we need to add onto our video. From our research, we have a variety of different responses that people have chosen and one of the most popular was girls and the artist. This means that we can try to incorporate this ideas into our music video.

The rest of these results will be used in a similar way. 

Furthermore, our research exhibits that having a narrative story is popular amongst are survey respondents. This reinforces our intention top carry on with a narrative story.

By the most popular answer to this question is the lyrics, it is important to emphasise them by coinciding the lyrics to what is happening in the music video.

Due to this response, we will take into consideration that we make sure that we are dressed current in terms of teenagers (target audience) today.

This response provides evidence of what type of clothes are target audience likes to see and we should make sure that we wear clothes from similar shops such as Footasylm.

The final question, offers us the information of what are respondents like to do. This information will allow us to understand what the target audience likes.