Evaluation - Research

What method did you find the most successful in attracting your target audience?

The best way for use to reach the target audience was the use of social media. This was very important to use and every useful. Since we all had friends on these networks it allowed us to be able to reach out to more people and get them to help with the survey. Along with this, since our target audience were teenagers this was very useful as a lot of teenagers uses these social media websites like Facebook or Twitter.

What aspects of the target audience research did you find most challenging?

The be honest the most challenging part of the research was getting people to complete the survey. We were about to send out the links however not everyone wanted to participate in the research. so we had a small sample that we had to work with early on.

What have you learned about your target audience?

From our research that we did, we gathered a lot of information about our target audience. This has allowed us to be able to incorporate different elements into out products to help direct target these people. Firstly we could that a large amount of males watch rap videos rather then females. Like we said above teenagers were the biggest age group that watched these music videos and most of them said that they watched it on Youtube and the Internet. We also asked them what they enjoyed watching, their shopping habit and what they get up to every day.

What are the expectations of your target audience?

The expectation of our target audience is very high as there are a lot of other rap videos out there that are of a high standard.

Which pieces of the coursework did your target audience favor the most?

The music video was the most favor able as it was the best part of the project.

Which aspect of the video were the most successful in attracting the target audience?

The most successful was the dub that we did for the main rapper. It was the actual voice of the person rather then Coolio. along with this the audience said that they liked the dancing at the end of the video and they really enjoyed watching it.From the survey that we did they also said that the lip-syncing was really good and this really made us proud of our project.

What aspects of the video need work or should to attract your audience?
To be honest the video wen really well and went as we expected. However if we had to point some things out, one would be to get more clips into the music video so the audience has more to look at. We did talk about this at the start but since it was a rap video we didn't need the clips to be too long.